Are you looking for a way to send a large volume of emails to your current and potential customers? And do you want to do it for free, or at least get good value for your money? Then what you need is a mass email service, also known as a bulk email provider.
At first glance, all mass email service providers may seem similar, but as you’ll soon discover, they differ in various ways. This includes the features they offer, how they distribute these features between their free and paid plans, the limits on the number of emails you can send, whether they include other channels like SMS, and pricing.
In this article, we’ll highlight the best mass email platforms and point out their differences to help you make an informed decision.
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|Free plan||Max number of free emails per month||Cost of premium plans||Best for|
|Omnisend||✅||500||From $16/mo||Advanced email automation for ecommerce brands|
|Sendinblue||✅||300/day||From $25/mo||Businesses looking for an all-round digital marketing solution|
|AWeber||✅||3,000||From $12.50/mo||Simple design and mailing list management|
|Mailjet||✅||6,000||From $15/mo||Best for B2B businesses|
|Mailgun||❌||5,000 (trial month)||From $35/mo||Best for custom setup|
|SendGrid||✅||6,000||From $15/mo||Best for marketers looking to improve deliverability rates|
|HubSpot||✅||2,000||From $45/mo||Best all-in-one solution|
|SendPulse||✅||15,000||From $6.40/mo||Best for online courses|
|Elastic Email||❌||x||From $18/mo||Best for email only|
|Constant Contact||✅||x||From $9.99/mo||Best beginner-friendly marketing platform|
Best Mass Email Services:
Omnisend is a mass email service designed specifically for ecommerce businesses, offering features that are tailored to their unique needs. One of its standout features is the Product Recommender, which can automatically include new or popular items in your emails if your store is compatible with the platform.
Omnisend is an easy-to-use platform that supports email, push notifications, and SMS messaging to any country worldwide. It excels in automated workflows, providing pre-built templates for emails, forms, and workflows, so you can start sending right away.
The success stories of 123Presets doubling its revenue and The Cake Store enjoying a 32x higher conversion rate demonstrate the platform’s effectiveness.
Despite its impressive features, Omnisend is surprisingly affordable. The Free plan is completely free and has no limitations on features, and the paid plans start at just $16 per month. Additionally, 24/7 customer support is available.
Sendinblue is a comprehensive digital marketing solution tailored for small businesses that aims to provide everything they need in one place. Along with email marketing, it also facilitates sending SMS and WhatsApp campaigns, and includes features such as live chat, chatbots, and a sales CRM to manage your sales pipeline.
Aweber is a bulk email service provider that provides supplementary features, such as building landing pages.
Aweber’s significant aspect is the ability to use Canva within its account. This implies that you can access a vast library of free stock images, produce professional-looking branded emails, and develop ecommerce landing pages with just a few clicks.
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Mailjet is an email marketing platform designed for bulk email campaigns. One of its key features is real-time collaboration, allowing teams to work together on email creation using the email editor. While it supports sending transactional SMS to 60 countries, SMS automation requires integration with Zapier.
Mailgun sets itself apart as a mass email marketing service geared towards developers. Unlike other platforms that rely on a no-code approach, Mailgun emphasizes its ability to enable users to “send an email with a few lines of code” due to its robust APIs and comprehensive documentation.
SendGrid is a developer-friendly platform that provides powerful integration tools. Its high deliverability rates are a major selling point, and the platform offers 24/7 technical support. In addition to transactional and automated emails, SendGrid supports SMS, WhatsApp, and video messaging.
Hubspot is a comprehensive platform that provides a range of solutions for marketing, sales, and customer service needs. Among these solutions are chatbots, a CRM, popups, landing pages, social media management, email marketing, and the ability to create and run ads.
SendPulse is a platform that provides multichannel solutions for sales and marketing. It enables users to leverage email marketing, SMS, web push, and chatbots. Furthermore, it boasts an online course creator that facilitates building landing and registration pages, automating sales through the CRM, adding course moderators, creating tests, assigning homework and certificates, and accepting payments.
Elastic Email is a platform that specializes in email services and caters to solopreneurs as well as large teams. With this platform, users can create emails, establish automations, run A/B tests, track analytics, and gain insights into why people unsubscribe. While it also provides tools to assist in list growth, such as popups and landing pages, it does not offer native support for SMS or other channels.
Constant Contact is an all-encompassing marketing platform that provides a range of tools for marketing, lead generation, and CRM. Whether users are just starting out or have reached advanced stages, this platform offers solutions such as email and SMS marketing, automation, and full funnel reporting to meet their needs.